Naked Juice 100 Percent Post-Consumer Recycled reNEWabottle
Naked Juice started using its 100 percent post-consumer recycled plastic rPET bottle dubbed the reNEWabottle for its 32oz bottles back in 2009. (Read our story from July 2009)
The company has now switched its 10, 15.2 and 64oz bottles to the reNEWabottle becoming the first major national US drink company to switch to 100 percent post-consumer recycled plastic bottles - quite an achievement.
Naked estimates its new packaged will reduce virgin plastic consumption by 7.4 million pounds per year.