L’Oréal adopts new assessment tool to reduce environmental impact
US-based L’Oréal, has introduced two new assessment tools into its package design process, to reduce the environmental impacts of its beauty product packaging.
L'Oréal's Sustainable Packaging Scorecard (SPS) has been designed to evaluate the environmental sustainability of its product packaging under seven parameters.
The seven criterias include: the use of bio-plastics, use of recycled materials, PVC-free, use of certified paperboard, packaging volume relative to the fill weight and primary packaging size, use of light-weighting techniques and the use of the new eco-conception tool called PIQET.
Upon completion of the packaging assessment, each product is rated on a point scale with a corresponding colour code from green to yellow to red.
PIQET is an online tool that identifies and reviews actions to reduce the environmental impact of packaging, particularly at the design development stage. PIQET enables packaging specifications, manufacturing and distribution data to be quickly entered and assessed.
L'Oréal vice president packaging and development corporate operations Philippe Bonningue said that in addition to testing new materials from renewable sources like green-PE, bio-PET and PLA, and identifying opportunities for refillables, light weighting, recycled content and the use of cardboard from only certified wood sources, we are committed to offering consumers more sustainable product choices