BIOFACH-VIVANESS 2011: BIODEGRADABLE PRODUCTS MADE FROM MATER-BI AT THE WORLD ORGANIC TRADE FAIR

All natural products can be found at Biofach/Vivaness: the world organic trade fair will take place from 16th to 19th February 2011 in Nuremberg.
Novamont, the leading Italian company in the bioplastics sector, will be at the fair alongside ICEA, the Institute for Ethical and Environmental Certification, exhibiting its full range of biodegradable and compostable products made from Mater-Bi.
Mater-Bi® is the main product developed by Novamont. While providing the same strength and performance as traditional plastics, it contains renewable resources of agricultural origin. It reduces greenhouse gas emissions, and the consumption of energy and non-renewable resources, thus completing a virtuous circle: the raw materials of natural origin return to the earth through biodegradation and composting processes without releasing pollutants
As well as the ICEA network, Novamont will also participating with three other partners at the Nuremberg fair:
W.I.P. – Wellness Innovation Project
W.I.P., with its range of products under the Naturaè brand, made from sustainable raw materials such as Novamont’s Mater-Bi, provides a sustainable alternative to disposable nappies and sanitary towels traditionally made from fossil fuels. W.I.P. therefore makes products for consumer wellbeing and health while also protecting the environment, demonstrating that an environmentally friendly nappy is financially sustainable and technologically feasible. The company also carries out consumer education initiatives in order to reduce the waste typical of disposable products, and to restore a correct sense of value to health products.
Today the Naturaè brand nappies are the disposable nappy with the highest biodegradability index in the world - on average at least 80%.
Fabbrica Pinze Schio
Under the brand Ecozema, Fabbrica Pinze Schio produces biodegradable and compostable catering products which can be disposed of together with organic waste, thereby reducing the amount of refuse and reducing their environmental impact.
A study by LCA shows that CO2 emissions can be cut by at least 250 g for every kilo of organic waste that is composted instead of being sent for disposal and incineration. In practice, the use of 1,000 sets of cutlery made from Mater-Bi® and the composting of these items achieves a reduction in CO2 emissions of around 38 kg. Use of Mater-Bi also guarantees lower energy consumption thanks to the presence of renewable raw materials.
Sisifo Italia
Under the brand StrategETHIC CommunicACTION, the company develops environmentally friendly campaigns and promotional products including plastic bags and pens made from Mater-Bi. It has also coordinated the creation of the display stand at Nuremberg using sustainable raw materials.
Novamont is also promoting the use of Sacchetico®, (www.sacchetico.it), the new bag made from Mater-Bi produced as a result of the agreement between Novamont and ICEA. Sacchetico® is another tool for producers in agriculture and operators of specialist businesses who are already interested and active in environmental sustainability, in order to spread awareness among customers about environmentally friendly and sustainable behaviour by distributing biodegradable and compostable plastic bags. These bags can be reused for the separate collection of organic matter and thereby reduce environmental impact.
For more information call the freephone number: 800.933394
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Novamont SpA, a subsidiary of Banca Intesa San Paolo and Investitori Associati, a fast-growing company, is the leader in the production of bioplastics manufactured with renewable raw materials of agricultural origin. In 2010, with 200 employees (30% of them working in R&D), it invested over 7% of its total sales (€88 million and $115 million) in Research and Development. It has an overall production capacity of 80,000 tons per year. The company holds a patent portfolio that includes around 90 patent families and 800 internationally registered patents. It is based in Novara and its production sites are in Terni. It operates directly or through its distributors in Germany, France, Benelux, Scandinavia, Denmark, United Kingdom, United States, China, Japan, Australia and New Zealand.

Source: www.novamont.com